Digital Marketing Manager

Location: Midlands
Salary: £40,000 - £45,000
Contract type: Permanent
Date posted: 21/09/2022

An award-winning national law firm are seeking a Digital Marketing Manager to join their team in Birmingham to devise and implement the Group’s digital marketing and channel strategy. The role involves day-to-day channel management, campaigns, and the development of tools to help improve user experience. The role holder will report to the Head of Digital & Design, and will work closely with the wider Business Development and Corporate Communications teams to contribute towards an impactful and valuable digital experience.

The Responsibilities:

• Coordinate marketing activity to drive traffic and generate leads from online channels including email marketing, SEO, Paid Search and Paid Social activities, and affiliate relationships.
• Utilise key digital marketing channels including owned content, social, search, email, video and podcasts.
• Lead on day-to-day digital analytics that can be utilised by Groups BD and content creators to inform decision making, such as identifying new ways to improve functionality and deepen engagement.
• Develop and implement conversion optimisation strategies to drive visitor conversion, and monitor performance through data analytics.
• Apply SEO and social media best practices to support the wider Marketing team, ensure that the website remains in line with technical SEO best practice.
• Creation of digital marketing support materials including on demand training, writing guides and templates.
• Remain up to date with developments in digital marketing and develop the skills of their line reports; setting and regularly reviewing personal development objectives.
• Devise, execute and project manage organic and paid campaigns across the breadth of the group as business needs dictate.

The Candidate:

• Significant experience in B2B digital marketing
• Be degree educated and/or a CIM professional qualification.
• Demonstrable project and campaign management experience.
• Knowledge of Google Analytics, Search Console, Data Studio and Google optimise.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

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