Marketing & Business Development Manager – London

Location: London
Salary: Market Rate
Salary band: Market Rate
Contract type: Permanent
Date posted: 26/03/2024

A top-ranked international accountancy firm are looking for a Marketing & BD Manager to join their Real Estate group. You will play a pivotal role in shaping and implementing strategic business development and marketing initiatives to drive growth plans and achieve overall firm strategy.

The Responsibilities:

• Design, develop and deliver strategic marketing & BD plan and projects, working closely with the group lead.
• Advise on marketing & BD strategy and plans to support agreed budgets and ROI.
• Monitor marketing spend to ensure it is in line with the sector budget and used towards the strategic growth plan.
• Ensure marketing activity and strategic plans are centred on key clients and targets.
• Work with the in-house digital copywriter to deliver content that is on message and to pre-agreed deadlines.
• Drive campaign engagement and liaise with regional BDMs in executing sector-focused strategies.
• Contribute to the sales pipeline by identifying and pursuing high-value targets.
• Proactively identify market trends and opportunities for new business leads.
• Identify PR opportunities and collaborate with the Sector PR Manager to develop press release content.

The Candidate:

• Experience of working within a professional services environment.
• Experience in the real estate/construction sector.
• A strong Marketing and BD skill set, commercial in approach and able to bring the marketing / BD plan to life.
• Educated to a professional qualification/degree level with a demonstrable commitment to ongoing learning.
• Able to influence and challenge client-facing teams (incl. partners) in a constructive and collaborative manner.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.