Marketing Executive – Birmingham

Location: Midlands
Salary: £38,000 - £40,000
Contract type: Permanent
Date posted: 07/11/2022

A leading intellectual property firm is seeking a Marketing Executive to join their team in their London/Birmingham office. The role will support the Marketing & Business Development Manager with the timely delivery of marketing related projects and communications.

The Responsibilities:

• Assist the Marketing & BD Manager to develop the annual marketing plan including Events, Digital Marketing and PR
• Lead the management and development of the CRM marketing database (InterAction), reviewing ongoing processes, and cleansing the database
• Manage the development of the company website, to raise Google rankings via SEO and content
• Take ownership of the department’s intranet pages, update content as required
• Creating and distribution of emails using the firm’s e-marketing software
• Reporting of campaign outcomes and events to evaluate effectiveness of marketing projects
• Assist with formatting professional documents for presentations and pitches for Fee Earners, as required

The Candidate:

• Previous experience working in professional services or IP firm
• Possess a relevant marketing qualification or working towards a CIM qualification
• Strong working knowledge of CRM system management
• In-depth understanding of websites and CMS

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

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